Real-time Tracking & Campaign Reports
Track performance in real time. Monitor opens, clicks, and geographic location statistics, and export professional PDF campaign reports.
Reporting exists so you can tell what happened after the send. It is worth setting expectations honestly up front: open tracking is directional rather than exact on every platform, for reasons outside any vendor's control, and click data is the more dependable signal.
How opens and clicks are actually recorded
An open is recorded when a one-pixel image embedded in the message is requested from the server. A click is recorded when a rewritten link is followed, logging the event before forwarding the recipient to the real destination. Both resolve device type and approximate geographic location from the request, and both stream to the dashboard over a WebSocket connection so a campaign can be watched progressing rather than reviewed afterwards.
Why open rates are directional, not exact
Privacy features change what an open means. Apple Mail Privacy Protection pre-fetches tracking pixels whether or not the recipient reads the message, which inflates open counts. Other clients block remote images by default, which suppresses them. The result is a number that is useful for comparing campaigns against each other but should not be quoted as a precise readership figure. Clicks require deliberate action and are correspondingly more reliable, which is why the two are reported separately here rather than blended into a single engagement score.
Reading the geographic data sensibly
Location is derived from the requesting IP address, which is an approximation and increasingly a rough one - VPNs, corporate egress points and privacy relays all displace the apparent origin. It is genuinely useful for spotting broad patterns, such as a campaign performing very differently across regions. It is not reliable at city-level precision for an individual recipient, and should not be presented to a client as though it were.
Exportable reports
Campaign results export as a PDF suitable for sending to a client or stakeholder directly, which matters most for agencies who need to evidence that a campaign ran and how it performed without granting dashboard access.
Feature Breakdown
Open & Click Tracking Engine
Records opens and clicks using non-intrusive tracking pixels and secure link redirect servers.
Technical Capabilities:
Real-time Analytics Dashboard
Displays campaign performance live as it happens, updating charts and tables via WebSocket connections.
Technical Capabilities:
Geographic Open Heat Map
Visualizes where your emails are opened using GeoIP location resolution.
Technical Capabilities:
Exportable PDF Campaign Report
Generates professional PDF performance summaries ready to share with clients or stakeholders.
Technical Capabilities:
Spec Sheet
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Real-time Tracking & Campaign Reports questions.
The specifics people ask about before relying on this part of the platform.
How are opens and clicks tracked?
Opens are recorded through a 1x1 tracking pixel embedded in the message, and clicks through redirect links that log the event before forwarding the recipient to the destination.
How quickly do results appear?
In real time. Events stream to the analytics dashboard over a WebSocket connection, so you can watch a campaign progress rather than waiting for a batch report.
Can I see where my recipients are opening from?
Yes. Open events are resolved to an approximate geographic location and device type from the request, and presented as a heat map alongside the campaign totals.
Can I export a report to share?
Yes. Campaign results can be exported as a PDF report suitable for sending to a client or stakeholder.
Is open tracking reliable?
Open rates are directional, not exact, on any platform. Privacy features such as Apple Mail Privacy Protection pre-fetch tracking pixels, which inflates opens. Click tracking is the more dependable engagement signal, and both are reported separately here for that reason.